Just what is the dominant dream of Mother Earth right now? And how do we collectively process it for her? Together as a species, as an intelligent shared organic computing system, we solve the root cause of all humanity’s problems throughout time.
I think we can all say that waking up in this life is like one big case of the magnificent “a-ha’s!” What surprises me even more, is that our awakening continually falls under the theme of “the elusive obvious.” But, we can change that!
Now is your time to “crush-it” with this list of best business books
If there's one single best piece of advice for all small business owners out there -it's this: Great entrepreneurs never stop educating themselves. And the easiest and most affordable way to do that is to continuously read the best business books out there.
Right now is the moment in your heart where you have committed to go “all in” on living the life that you want.
And getting there means creating a paradigm shifting, conscious business made in love. One that serves a specific audience of next level humans out there in the world.
But starting out requires wearing many hats.
Along with having at your disposal a wealth of experiential knowledge, good business strategy and usable skill sets.
So how do you do, what you need to do, to get “up and running” fast?
From building the products, designing the brand, defining your audience, launching the business, marketing it and expertly selling your services to keep this dream a reality.
Core components that are essential to your success. So that you can nurture that spark in your heart into a million dollar wild fire.
Instead of starting from scratch, and re-inventing the wheel, get a handful of these best business books to up-level your spiritpreneur game today!
And not just any books.
Volumes that nail the exact issues you will face in creating your own business. Across every department, with pro level insights and proven solutions. Along with well researched techniques to make every one of your actions count.
So that you can serve both your passion and the group of people you wish to help -sooner than later.
And transform the number in your bank account into something larger than it is today!
If you're just starting out, or have been at it for awhile, these book suggestions also come with sharp insights. Knowledge from my past 17 years as small business advisor and entrepreneur in design and marketing.
It's all from my heart to to yours so that you may serve in passion. Enjoy!
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How to Establish the Big Picture of Your Business
So maybe you’re up late one night after a job you hate.
Or you’re waking up yet again to that familiar sense of dread. Facing those looming bills of credit cards, loans, and debt that are sucking you dry every month.
And yet you have this spark in your mind that cannot be denied.
A dream of transformed world made better by the medicine that you have grown in your heart.
Something that you know is going to help others get what they want. Or solve a specific problem in their life that will lead to incredible relief for them.
And you know you have to start somewhere to make this happen. But where?
If you’ve never started a business or built a product before. Sometimes you need the 30,000 ft view to see how all these parts are going to fit together.
Here's my selection of books for the best blueprint of any service based business. From consulting, to coaching to information based products.
Along with tips to keep you actions lean. Because shortening the time between inspiration and action matters.
Build Your Branding the Right Way & Get Noticed
In some ways this part of your business is the superficial one. It’s the skin of your products or services, but not the meat.
And it’s also very important to get right.
- It’s the first impression of your brand at a party.
- Branding is your company’s ego and communication tone.
- It’s what gets you noticed and in the door of new prospects.
- And it must be designed well.
Because great design is an immediate confidence signal to those who experience your company for the first time. A confidence that can open up wallets.
It also says to your ideal audience; “We have arrived at the right place. Let’s investigate further.”
Great branding will communicate your vibe, your mission and your service at a glance. While making sure that you don't blend in with the existing competition.
And It’s the precursor to all of your future marketing.
How Marketing is Speaking The Correct Language of Your Customers
So after you have created your company, figured out who you're going to serve and how you’re going to serve them. Now it’s time to take your business and products to the market.
Because of modern life, and being glued to our digital devices, we have all lost track of what marketing really means.
In it's original setting “the market” was the center of our traditional villages. It’s where you got all your goods and services.
To exist as a business you had to actually go to the market, aka the marketplace, set up a stall and sell your wares.
So marketing is the act of going to the marketplace (place where the market exists -physically, digitally, locally or globally) and letting all who congregate there know that you are alive and are ready to do business.
To get back to the art of this, go to any traditional outdoor market and observe: What are people doing to get my attention?
Typically they shout clearly to what they are and what they sell -all day, everyday. Sometimes with style and sometimes with brute force.
Whatever it is – it’s loudly, proudly and consistently. And this equals good marketplace presence where the benefits of what you do are as clear as a bell.
Creative and Unique Social Media Content Creation
Great marketplace presence has now extended into what we call “social media.”
It’s the casual place where we hang out by the global virtual water cooler and shoot the breeze.
Through memes, quote cards, cat videos and daily vlogging etc.
Either with fellow vendors, networks and or our growing core audience.
Like good marketing, to be successful at it, and remain in the mind your customers, it needs to be done consistently.
In a world where we can only recall that which is at the top of our mind. Being at the top of your ideal audience's mind is critical to your success.
Success as being known as “the only” or “best person” who does what you do. The first choice in a sea of infinite options.
But how do you come up with content for all these channels. How do you share the more intimate side of what you do.
The day to day. The trials and the triumphs. All in a way that engages your core audience – not bores them.
And in a way that ignites them into evangelists for what you do while building a tribe both online and in real life.
Note: There are many books and websites out there to advise you on HOW to do social media. But not really WHAT. I've found that these two books by Austin Kleon offer you an endless wellspring from which to source your content. Aka tapping your creative side. Then you can get into technique, tone and timing.
The Art of Selling Your Customers on What They Need
No company is a company unless it sells things. Up until that point its either called a start-up or a hobby.
In your journey you have already tackled the fears of finding your voice and building a product.
But now its time to sell it to the public you serve.
Yes marketing and social media is how you “get out there”. But after you market, you must sell.
And often that means interacting with customers. Customers must be sold correctly on what you do so that they can understand if your product or service solves their specific needs today.
For me, there’s only one name you need to know to solve your selling game. To get over your fear of actually interacting with your customers. And he is a powerhouse: Grant Cardone.
Every fear you have ever had about the “dirty word,” aka selling, is about to be destroyed. And then replaced with a cool, calm and assured conversation of giving your clients and customers nothing less than the best of what they most need.
Dive Deep Into Why the People You Serve Buy What They Buy
There have been many times I’ve said to myself; “If only there was a way to get into my customers head.”
To have them click on my latest post and hit the “buy” button so hard they almost break their finger.
Or if there was a way I could create a runaway viral wildfire of a campaign and then become popular overnight.
Well, it doesn't always happen that way.
In fact the sooner we realize that it’s showing up daily. Combined with hard work, even when we don't feel like it, that is going to be the main way we “make it” – the better.
But there are some pretty consistent ways us advanced apes think and move through the world.
And it’s good to have a fundamental understanding of these emotional and irrational behavior patterns.
Along with how our attention comes and goes and prioritizes information.
That way we can address the real ways people shop and communicate. And form our content and products correctly around this enigma called “the mind”.
Your Greatest Business: Creating a Winning Mindset
We are faced with the challenge of not only finding our authentic voice, but believing in it when we do.
In fact we can be faced with so many inner voices, that are fighting for our time and energy, that it becomes like a city council pulling us apart in many directions with many agendas.
While all the while not letting us move in the one way we want. Which is forward to our personal and financial victory.
Not to mention living in the vision of the better world we wish for our audience.
But the only way we’re gonna make this business a reality, beyond making the right product and selling it correctly, is to handle our inner demons and bad habits.
Right up front. And right now.
Because this ship won't sail forward if we’re too busy rowing backwards.
Its funny how this part of the best business books list is the longest. But if we don't get our mindset correct. We ain’t going nowhere!
Get that part of you, that's holding you back, handled now!
Seizing the Day and Rocking Your Life Routine
Ok Boss Babe and Conscious Media Spiritpreneur…
Continuing off of the good mindset that we’ve established with the best business books mentioned above. Now it’s time to anchor all that sunny mindfulness into routines and habits that give us a winning foundation and the optimum shot at our success.
And your better tomorrow starts with how you handle your today. Especially your sleeping habits and late night tech addictions.
Get those right and you are pre-fueling your winning morning and game.
After many years or trail and error and keen observation. Along with the confirmations I've received by reading the morning routines of winning entrepreneurs and CEO’s… How you start your day, and what you do in it, is everything.
End all your complaints, fuel up on sleep with a well disciplined morning routine and you can expect a life transformed. Along with a business on fire!
Creating Your On-Demand Wisdom Council with The Best Business Books
Remember you are the captain of this hand built ship that you love.
It floats in the water just fine. But ships aren’t meant to be docked. They are meant to sail the world.
And when you set sail, you have to plot a course and be ready for what you may encounter, from bad weather to enemy ships.
Elements that may set you back from reaching your destination.
You and your business are going to be out there. So know where you are headed and what the best techniques are to stay the course.
Over the years of helping clients and shaping my own business, the above list of books have served like chart maps. Ways to sail past large obstacles and find the slipstream of efficient and brilliant action.
And in other ways they have served as strategic battle plans to give my customers what they need while crushing the competition to dust.
Use this list of books like a wise council to seek success from at any time of the day.
Thanks again for reading. It’s been my pleasure to hopefully give you some insight and relief today.
Go out there and slay!
*Full transparency disclaimer: THE OBSIDIAN BLADE PODCAST participates in various affiliate marketing programs, which means THE OBSIDIAN BLADE PODCAST gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive.